OUR STORY

Ghost Branch Coffee Company was founded by Justin Keller, a man rooted in the principles of hard work, faith, and the enduring American spirit. Guided by his Christian values and a love for honest labor, Justin saw coffee as more than just a beverage—it was a symbol of perseverance and fellowship.

Before launching Ghost Branch, Justin worked tirelessly in a blue-collar job while attending the University of North Texas. Like many men of faith, he trusted that hard work would lead to fair rewards. But when a promised raise amounted to just 23 cents, Justin recognized a deeper lesson—real fulfillment doesn’t come from the world’s recognition but from God's purpose and the determination to shape one’s own path. Instead of bitterness, he felt called to take control of his future, relying on the grit instilled by his faith and upbringing.

This conviction led to the birth of Ghost Branch Coffee Company—a brand that merges the values of hard work, and Christian resilience. Justin’s dedication to roasting quality coffee became a way to honor the laborers, builders, and people who, like him, are called to lead with integrity. Today, Ghost Branch Coffee Company stands as a testament to the belief that faith, sweat, and a strong community can create something lasting and good.

 OUR NAME

Ghost Branch conveys the idea of spiritual growth that steams from and unseen divine source (the Lord).

While the force (Holy Spirit) is not physically visible, it brings life, guidance, and strength to the branches, which represent believers and sinners.

 WHO WE ARE

We’re proud to be Americans, proud to be Christians, and proud of the brand we’ve built together. Every cup of coffee we roast reflects the hard work, faith, and dedication that define who we are. We’re grateful for our loyal customers—the ones who believe in what we do and help us spread that message further each day.

We’re glad you’ve found us, and we hope you’ll stay a while. We’re here for the long haul, and we’re not going anywhere.