About Us
OUR STORY
Ghost Branch Coffee Company was established by Justin Keller, driven by a commitment to embody the grit and resilience of the American spirit. Justin's love for roasting coffee led him to recognize the intrinsic connection between hard work and coffee.
Before founding Ghost Branch, Justin held a blue-collar job while attending the University of North Texas. Despite being promised a well-deserved raise by his boss, he received only a 23-cent increase. While acknowledging that a 23-cent raise may not be the most significant, Justin felt a lack of control over his future. This experience spurred the creation of GBCC, a brand that fuses a hardworking lifestyle, a passion for coffee roasting, and the collective spirit of its customers. Today, Ghost Branch Coffee Company stands as a testament to this unique blend.